Purdue University Indianapolis · Collegiate Racing Series
HAMMER DOWN.
Real cars. Real tracks. Real competition.
Purdue's endurance racing team in the CRS.
Purdue University Indianapolis · Collegiate Racing Series
Real cars. Real tracks. Real competition.
Purdue's endurance racing team in the CRS.
Hammer Down Racing is Purdue University Indianapolis's competitive endurance racing team — giving students the rarest opportunity in collegiate motorsports: wheel-to-wheel racing in a real spec series, on real tracks, against top programs across the country.
Our mission is to develop the next generation of motorsports engineers and professionals through hands-on experience. From car setup and data analysis to race strategy and pit operations — every role matters, every lap counts.
The CRS is the first-ever wheel-to-wheel road racing championship designed exclusively for collegiate teams. No simulators. No autocross cones. Just real racing.
Programs from across the nation compete head-to-head at iconic American racing circuits.
All teams race identical Mazda MX-5 Miatas, putting driver skill and team strategy on equal footing.
Every aspect — engineering, strategy, logistics, and driving — is executed entirely by students.
Points standings, timed qualifying, and endurance formats that mirror professional motorsports.
Eight months of preparation, testing, and wheel-to-wheel competition.
Team planning begins. Driver selection, crew assembly, and engineering role assignments. Placement on the CRS vehicle allocation list.
PreparationSafety equipment procurement, team training, pit operations, driver development, and logistics planning. Initial vehicle deposit submitted to CRS.
DevelopmentVehicle delivered per CRS schedule. Systems checks, setup validation, and shakedown testing. Sponsor branding applied to car and team equipment.
ShakedownCRS race weekends underway. Ongoing vehicle maintenance, data collection, performance analysis, driver rotation, and sponsor visibility at events.
Race WeekendsCRS championship finale. Season wrap-up, performance review, and end-of-year celebration for the entire HDR team.
FinaleYour investment puts your brand on a professional racing platform and directly supports the next generation of engineers from Purdue University Indianapolis.
Swipe to compare →
| Benefit | Bronze $500 |
Silver $2k |
Gold $5k |
Platinum $10k+ |
Title $15k+ |
|---|---|---|---|---|---|
| Social story post (all platforms) | ✓ | ✓ | ✓ | ✓ | ✓ |
| Logo on race car | ✓ | ✓ | ✓ | ✓ | ✓ |
| Logo on team website | ✓ | ✓ | ✓ | ✓ | ✓ |
| Monthly newsletter | ✓ | ✓ | ✓ | ✓ | ✓ |
| Logo on team uniforms | — | ✓ | ✓ | ✓ | ✓ |
| Social grid post | — | ✓ | ✓ | ✓ | ✓ |
| Resume book access | — | — | ✓ | ✓ | ✓ |
| On-campus spotlight session | — | — | ✓ | ✓ | ✓ |
| Exclusive post-race report | — | — | — | ✓ | ✓ |
| Banner in team shop | — | — | — | ✓ | ✓ |
| Invitation to race events | — | — | — | ✓ | ✓ |
| Branded car livery | — | — | — | — | ✓ |
| Car at sponsor events | — | — | — | — | ✓ |
| Long-form media involvement | — | — | — | — | ✓ |
| Custom opportunities | — | — | — | — | ✓ |
Non-monetary support — product donations, technical services, or exclusive discounts — is also welcomed and valued.
Contact Us About SponsorshipHammer Down Racing competes in the CRS iRacing MX-5 Championship — same spec car, same competitive standards, on the virtual track. 8 rounds, 1 champion, and a huge prize pool on the line.
Interested in sponsoring, joining the team, or just following along? We'd love to hear from you.
Ready to partner with Hammer Down Racing for the 2026 season?